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91²Ö¿â Innovation Could Transform How We See Through Windows

Research partnership with Toyota yields breakthrough in transparent display technology

In a groundbreaking advancement for augmented reality technology, 91²Ö¿â researchers have developed a novel dual-sided transparent display that could revolutionize how we interact with digital information in everyday environments.

The research, published in , emerged from a collaboration between 91²Ö¿â and Toyota, who approached the university seeking innovative solutions for electric vehicle windows.

“They needed a new type of car window for the electric vehicles,â€� explained Deng-Ke Yang, Ph.D., a professor with 91²Ö¿â’s Department of Physics and the Advanced Materials and Liquid Crystal Institute. 

“Under normal conditions, the window is transparent, just like a piece of glass. But if information is needed, it can display information on the window.�

Window Research
window display

What makes this technology unique is its dual-sided capability. 

“The information displayed for the people inside is different from the information displayed on the window for outside views,â€� Yang told 91²Ö¿â Today.

The potential applications extend beyond automotive use. 

“This new technology is suitable for automobile windows and also can be used for stores,â€� Yang said. “For example, you have an ice cream shop – the information displayed for the people walking inside could show what kind of ice cream the customer ordered, and for the customers outside, they can see prices.â€� 

The project, which took about a year and a half to develop, represents a significant collaboration between the university and industry partners. 

“Toyota was very supportive,� Yang said. “We had constant communications with biweekly teleconferences where we reported progress.�

Window Research

While the technology shows great promise, there are still challenges to overcome before it reaches consumers. 

“For real application in cars, it has to work in a wide range of temperatures, from minus 20 degrees to plus 80 degrees,� Yang said. “We have to expand the working temperature regions of the display and make it suitable for large volume production.�

The technology builds upon 91²Ö¿â’s historic leadership in liquid crystal research, which dates back to the creation of the Liquid Crystal Institute in 1965, the first research center of its kind in the world.

POSTED: Monday, December 16, 2024 08:00 AM
Updated: Thursday, May 21, 2026 10:13 AM